Perfume
Perfume
The client needed a site that works across platforms and speaks to a global audience. We focused on clean visuals, fast performance, and easy content flow.
The client needed a site that works across platforms and speaks to a global audience. We focused on clean visuals, fast performance, and easy content flow.
Location
Amsterdam, Netherlands
Services provided
Motion Design, Interactive UI
Year
2023
Overview
Titles are often overlooked—but in this project, we treated them as a core component of the design system. The goal was to explore how a strong, thoughtful title can shape perception, set expectations, and create emotional resonance before any content is consumed.
We studied how visitors react to different headline structures—minimalist, expressive, abstract, or functional—and identified patterns that guided title hierarchy across project pages, case studies, and site navigation.
Our Approach
We treated titling as its own creative process—intentional, test-driven, and rooted in the brand’s tone. Each title was approached like a product pitch: it needed to be clear, compelling, and concise.
Used A/B testing for short vs. long titles.
Explored title types: declarative, question-based, poetic, functional.
Applied voice consistency across CMS and static sections.
Evaluated readability across breakpoints and dark/light themes.
This helped us develop a flexible naming system that can scale across use cases—portfolio projects, services, blog posts, and even microcopy.
Results & Impact
The refined title system didn’t just improve aesthetics—it led to measurable shifts in user behavior. Visitors showed stronger engagement with clearly framed titles, especially on CMS collections and project landing pages.
Beyond the visuals, titles created a smoother experience and made complex content feel more approachable.
24% increase in click-through on project cards with improved titling.
17% longer average time spent on case study pages.
Reduction in bounce rates on overview sections.
Positive feedback from users citing “clarity” and “easy to navigate.”
Ultimately, this experiment highlighted how even the smallest elements—when treated with intent—can unlock big results.
Perfume
Perfume
The client needed a site that works across platforms and speaks to a global audience. We focused on clean visuals, fast performance, and easy content flow.
The client needed a site that works across platforms and speaks to a global audience. We focused on clean visuals, fast performance, and easy content flow.
Location
Amsterdam, Netherlands
Services provided
Motion Design, Interactive UI
Year
2023
Overview
Titles are often overlooked—but in this project, we treated them as a core component of the design system. The goal was to explore how a strong, thoughtful title can shape perception, set expectations, and create emotional resonance before any content is consumed.
We studied how visitors react to different headline structures—minimalist, expressive, abstract, or functional—and identified patterns that guided title hierarchy across project pages, case studies, and site navigation.
Our Approach
We treated titling as its own creative process—intentional, test-driven, and rooted in the brand’s tone. Each title was approached like a product pitch: it needed to be clear, compelling, and concise.
Used A/B testing for short vs. long titles.
Explored title types: declarative, question-based, poetic, functional.
Applied voice consistency across CMS and static sections.
Evaluated readability across breakpoints and dark/light themes.
This helped us develop a flexible naming system that can scale across use cases—portfolio projects, services, blog posts, and even microcopy.
Results & Impact
The refined title system didn’t just improve aesthetics—it led to measurable shifts in user behavior. Visitors showed stronger engagement with clearly framed titles, especially on CMS collections and project landing pages.
Beyond the visuals, titles created a smoother experience and made complex content feel more approachable.
24% increase in click-through on project cards with improved titling.
17% longer average time spent on case study pages.
Reduction in bounce rates on overview sections.
Positive feedback from users citing “clarity” and “easy to navigate.”
Ultimately, this experiment highlighted how even the smallest elements—when treated with intent—can unlock big results.
Perfume
Perfume
The client needed a site that works across platforms and speaks to a global audience. We focused on clean visuals, fast performance, and easy content flow.
The client needed a site that works across platforms and speaks to a global audience. We focused on clean visuals, fast performance, and easy content flow.
Location
Amsterdam, Netherlands
Services provided
Motion Design, Interactive UI
Year
2023
Overview
Titles are often overlooked—but in this project, we treated them as a core component of the design system. The goal was to explore how a strong, thoughtful title can shape perception, set expectations, and create emotional resonance before any content is consumed.
We studied how visitors react to different headline structures—minimalist, expressive, abstract, or functional—and identified patterns that guided title hierarchy across project pages, case studies, and site navigation.
Our Approach
We treated titling as its own creative process—intentional, test-driven, and rooted in the brand’s tone. Each title was approached like a product pitch: it needed to be clear, compelling, and concise.
Used A/B testing for short vs. long titles.
Explored title types: declarative, question-based, poetic, functional.
Applied voice consistency across CMS and static sections.
Evaluated readability across breakpoints and dark/light themes.
This helped us develop a flexible naming system that can scale across use cases—portfolio projects, services, blog posts, and even microcopy.
Results & Impact
The refined title system didn’t just improve aesthetics—it led to measurable shifts in user behavior. Visitors showed stronger engagement with clearly framed titles, especially on CMS collections and project landing pages.
Beyond the visuals, titles created a smoother experience and made complex content feel more approachable.
24% increase in click-through on project cards with improved titling.
17% longer average time spent on case study pages.
Reduction in bounce rates on overview sections.
Positive feedback from users citing “clarity” and “easy to navigate.”
Ultimately, this experiment highlighted how even the smallest elements—when treated with intent—can unlock big results.